Nordstrom continues to reimagine retail by bringing Nordstrom Local to NYC and LA neighborhoods.

GOAL:
MG2 was hired as the full-service turnkey partner to bring the vision of Nordstrom Local to life in one location in New York City and two new locations in Southern California. MG2 conducted a location analysis alongside Nordstrom to identify the appropriate real estate for its rollout which included specific site evaluation prior to lease signings. The California spaces features a flexible model and floor plan that is adaptable to the changing needs of Nordstrom customers and Nordstrom fulfillment. MG2 worked side-by-side the Nordstrom team to ensure design, customer flow and build out met the needs of the Nordstrom team and their local shoppers.

https://mg2.com/projects/nordstrom-local/

A NOTE FROM LD:
Nordstrom Local presented a unique challenge as they desired flexibility in their store format. This required highly customized fixtures that can move and flex as Nordstrom see’s fit. Through a lot of teamwork and client coordination, we produced a successful solution that was executed in both Newport Beach and Manhattan Beach.