Blenders Eyewear hired MG2 to help bring the personification of their brand to life in Pacific Beach, San Diego.

GOAL:
From sponsoring and participating in local events, fast-growing digital native eyewear brand, Blenders learned the importance of physical space to complement their online channels. They tapped MG2 to help them raise the bar on how they translated their brand ethos and lifestyle story into a physical storefront.

Taking inspiration from their product, we was able to create a modern, fun, and flexible space. By using iridescent reflective materials that mimic their colorful lenses, dimensional signage, and an abstract acrylic feature that evokes the movement of an ocean wave, Blenders “Life In Forward Motion” mantra came to life. The 800 square foot store not only serves as a retail destination, but gives the brand a place to test product expansions. Their new flagship location has quickly become a staple that informs Blenders branding decisions across all activations. It has become a benchmark for event design and packaging design standards.

Fabrication Partners:
Populate Creative
Coastal Creative

A NOTE FROM LD:
This project was very special to me. Being a part of the team which was able to see this project from the beginning of ideation with the client, to design development, to onsite buildout was truly rewarding. Below are some highlights of the design that truly make this space unique and speaks to the fun nature of Blenders.

The design of the store centered around a few key design motifs being angularity, iridescence, color, and lifestyle photography. We wanted to approach these motifs in an unexpected way that hasn’t been seen before. We developed a sculptural ceiling piece that draws you into the space and a custom angular signage system where individual pieces can be changed out periodically.